Alan Karen to Receive Rick Wiedemer Guiding Light Award at the 2025 Goombay Bash

Published Monday, July 7, 2025

Alan Karen is the Senior Vice President of Global Sales at Satco | Nuvo Lighting, a leading manufacturer of innovative lighting solutions for residential, commercial, and industrial applications. With more than two decades of leadership experience, Alan has been instrumental in expanding Satco’s global presence, building strategic sales initiatives, and strengthening long-term industry relationships. Known for his customer-centric approach and dedication to excellence, Alan continues to drive the lighting industry forward through innovation and collaboration.

Beyond his professional achievements, Alan has been a passionate and long-time supporter of The H Foundation and its mission to find a cure for cancer. Since the early days, Alan has served as a dedicated Ambassador of the Goombay Bash, representing the lighting industry's united commitment to a cause that touches everyone. He’s not only been a consistent presence at the event, but a year-round advocate, encouraging others to “check out The H Foundation and the work they are doing to make a difference in cancer research.”

Watch Alan's Announcement Video

Those who know Alan speak of his humility, kindness, and selflessness—qualities that define both his personal and professional life. For years, he showed up to the Goombay Bash with hope in his heart, supporting the mission for others. Then, in 2024, that mission became personal. Alan was diagnosed with cancer—his own life suddenly shaped by the same fight he had supported for so long. Like The H Foundation’s story, Alan was faced with a choice: let the diagnosis change his course or rise to the challenge. Alan chose to fight.

He battled quietly, and after a hard-fought journey, he received the powerful news that his cancer was undetectable following treatment.

Emerging from that battle with renewed purpose, Alan took on the Goombay Spirit in full—sharing his story to inspire others, promoting the importance of screenings and research, and serving as a beacon of hope for those facing their own battles.

In recognition of his unwavering support, enduring strength, and compassionate leadership, The H Foundation, the Rick Wiedemer Guiding Light Committee, and all those devoted to the fight against cancer are proud to honor Alan Karen with the 2025 Rick Wiedemer Guiding Light Award at the Goombay Bash on Saturday, July 26th.

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